Revolutionizing Fashion Crowdfunding with Strategic Promotion
In a mission to drive the success of the Kokura Denim and Anrealage collaboration, our team joined mid-way to rescue their Kickstarter campaign. Tasked with managing the campaign and developing promotional strategies, we aimed to reach the ambitious goal of $15,000 and 50 denim pants sales in just two months. We produced engaging videos for social media advertising and revamped the promotion direction, increasing the variety in our approaches. Despite joining halfway through the timeline, our strategic shifts and diverse marketing initiatives enabled us to successfully complete the project, reaching and surpassing the targeted goals.
2021
Kickstarter Campaign Management
Strategy Development and Implementation
Target Goal Setting
Promotional Content Creation
Social Media Video Production
Advertising Campaign Execution
Marketing and Analytics
Diverse Marketing Tactics
Performance Monitoring and Adjustment
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